Our initial work with Sense goes back to over twenty years ago, when Bill Bruty mentored their sole trust fundraiser. Since that time, the current Manager, Dominique, has been a regular participant on our training courses. It was a natural progression for Sense to commission Fundraising Training Ltd to review the trust fundraising operation in 2018. We analysed ten years of income and profiled the donors’ patterns of support, shedding new light on the portfolio. We investigated over twenty relationships, in order to understand how Sense has succeeded in engaging donors. From this audit we were able to pinpoint donors who deserved special attention, improve the engagement repertoire, breathe new life into the proposals and equip Sense to set realistic income targets.
“Bill has helped shape my whole approach to trust fundraising – it has worked well for over twenty years and it was refreshing to engage Fundraising Training Ltd and discover fresh thinking. These ideas have helped to sharpen my focus and given Sense a ‘wake-up’ call over the additional potential income from trusts and how this area of fundraising is strategically so important.”Dominique Muller Trusts Manager Sense