“The more I practice the luckier I get.”
A common claim and two thousand years ago, the Roman philosopher, Seneca, converted luck into an algebraic formula: luck = preparation x opportunity. If you don’t prepare (0) and an opportunity arrives (1) you get no luck (0 x 1 = 0). On the other hand, if you prepare (1) and no opportunity arrives (0) then the result is also 0. The only successful formula is good preparation (1) x opportunity (1).
This module is all about preparation (planning). How to set accurate targets, how to assess the health of your relationships, how to plan your stewardship of key donors and how to plan for your fundraising territory.
4.1 Target Setting Formulas
Your job and the organization’s future can often depend upon hitting that target, so make sure that it is accurate and built upon evidence.
- Understanding the five different objectives for donor targeting.
- Ability to set targets based upon robust, evidence-based formulas.
We’ll reveal that there are only a few things you can do with a portfolio of donors: recruit new supporters, persuade one-off givers to give again, reactivate lapsed donors, maintain your ‘steady eddies’ and then transform donors’ giving levels. You’ll discover how to break down your target into five segments and then use evidence from the past to predict the future – with accuracy. After this workshop, target setting will become scientific and not speculative.
Presenters: Bill Bruty and Khadija Ga’al
Date and Time: 3.30-5.00pm, Tuesday 15th December 2020
4.2 Relationship Health Checks
You need to be constantly aware of the effectiveness of your donor stewardship. This session will introduce an evidence-based checklist of good practice.
- Ability to assess funding relationships using an evidence-based fourteen question toolkit.
- Ability to manage relationships with ‘difficult to engage’ donors.
We have studied thousands of successful donor relationships – all types of funder, for causes all over the world. From this research, we will share the fourteen attributes of a well-managed relationship. From attending this session, you will be able to assess the health of all your high value funding relationships and decide how you can improve them – drawing down from the 14 proven techniques in the checklist. This workshop will refer to ideas included in the workshops on ‘Developing a Prospect Pipeline’, ‘Networking’ and ‘Building Rapport’.
4.3 Donor Development Planning
Without any planning you don’t get any luck – you can’t afford to let valuable relationships drift.
- Understanding of a standard format for donor development plans.
- Ability to develop plans for key donors.
From attending this workshop, you will come away with a manageable but comprehensive process for proactively managing and tracking your high value relationships. You will start to make your own luck and become a positive beneficiary of good fortune, rather than someone who misses opportunities. This session will build upon ideas in the ‘Setting Research Aims’, ‘Developing a Donor Pipeline’, ‘Target Setting’ and ‘Relationship Health Check’ workshops.
4.4 Developing a Foundation Fundraising Plan
A target is a number, it needs a plan to become a reality.
- Understanding of a standard template for a trust fundraising plan.
- Ability to develop a plan for their area of fundraising.
This workshop will enable you to tie the threads with so many ideas that have been shared across these workshops. We will explain a planning template for Foundation fundraising that is consistent with the principles of ‘Results Based Management’. The template incorporates the evidence based ‘Target Setting Formulas’ and the principles of ‘Donor Development Planning’. You will come away with a simple to use but effective planning template.