A series of events that will challenge our most cherished fundraising ideas
We’re launching a new series of early evening lectures that will change your thinking about some of our beautiful fundraising theories. In each presentation the facts will be lined up before the established wisdom. If our theories lose, we will explore new thinking based upon the evidence.
Session One: Arguing with the Wind. Can fundraising get better year-on-year?
The first of this series is now available as a webinar – to be run from 3-4.30pm on 4th June 2020. From the original event planned for 24th March, we have changed the focus of the presentation to include an analysis of the current situation facing trusts, based upon current wisdom and the lessons from the past.
The presentation is still rooted in the fundamental question about setting accurate targets, but we now have three elements to this presentation:
- The nature of charitable trust giving, the research is based upon our study into 100 donors, from 2004 to 2019, including in-depth investigations of 41 examples of exceptional grantmaking. One of the big questions is whether trust fundraisers can anticipate donors who are going to transform their giving. Also, from the 41 investigations, can we extract any patterns? Other questions are about normal grantmaking behaviour – how often do they upgrade beneficiaries, what are the patterns for finding new beneficiaries?
- The nature of charitable trust fundraising, based upon an analysis of the 10 year income for 35 national charities we will answer these questions:
- How often do donors increase giving?
- What is a realistic rate of new donor recruitment?
- How often do charities experience sustained growth in their income?
- What is the Pareto calculation: 80:20 or 90:10/?
- How can the data improve our ability to set realistic targets?
- What’s going on now, what’s likely to happen? We will draw our conclusions from an analysis of how our 100 trusts reacted to the 2008-9 financial crisis and their financial condition in 2019. We also draw conclusions from the experience of grantmakers and a literature review of recent articles, research and statements.
Bill Bruty will be the host for this event, sharing the results of his extensive research into trust fundraising. He will be joined by David Carrington who has been involved in the world of grantmaking since 1992.
This webinar costs £45 and will take place from 3-4.30pm on 4th June 2020.